Rage for sports and fashion - for more than 80 years Bogner is successful with this precept. It is the engine for creativity and continuity. “Sportiness, high-grade comfort and a sensitive sense of time are revealing authentic fashion“ as Willy Bogner explains the successful concept of the Bogner brand. Not least because of this fact the Munich-based company is regarded as the inventor of sports fashion. Always combined with a traditional claim to exclusiveness and high quality.